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Mariam Naficy, founder of Minted, considered calling it quits after finding little success selling “Save the Date” cards for weddings. After pivoting to become a holiday card company, Minted skyrocketed to success and stays true to its mission of empowering independent artists. Minted founder reveals ‘Christmas miracle’ that saved her businessTODAY, December 2022 |
Of the 2,000 Americans surveyed in September by Minted.com, a home-décor and stationery company, nearly three-quarters agreed that holiday cards have more sentimental value this year than in previous years. Send Joy During a Stressful Year With a Holiday CardThe New York Times, November 2020 |
Demand has risen for designs that reflect sentiments during the health crisis, such as “Sending hugs from far away,” says Mariam Naficy, founder and chief executive of the San Francisco-based company. You’ve Got Mail. The Old-Fashioned Kind.The Wall Street Journal, April 2020 |
Mariam Naficy shares her entrepreneurial journey, from starting Eve.com in the late 1990s with her friend in her apartment to growing her second company, Minted, into the largest design crowdsourcing platform on the Internet. How I Built This with Guy RazNPR, June 2018 |
JULY 2023Minted Launches New Weddings Marketplace Minted, the premium design marketplace committed to empowering independent artists, today announced the launch of Minted Weddings Marketplace, a destination for unique wedding decor, gifts and accessories curated from independent makers around the world. This marks the next step in the expansion of Minted’s third-party marketplace model— which debuted last year with the launch of home decor and original art pieces under the Direct from Artist storefront. Minted Weddings Marketplace positions Minted as a holistic design resource that helps couples style their wedding vision from end to end, creating a truly memorable experience for every wedding celebration and its guests. |
JUNE 2023Minted Weddings Announces Mindy Weiss as First Weddings Tastemaker Minted Weddings, the premium marketplace of wedding goods for design-centric couples, today announced a partnership with celebrated event planner Mindy Weiss. Launching today, the Mindy Weiss Tastemaker Collection features all things wedding, from save the dates and invitations to day-of paperie and decor. Mindy Weiss is an industry powerhouse with more than three decades of experience planning truly unforgettable events. Considered to be one of the world’s most creative party planners, Weiss has used Minted throughout the years as a go-to resource for luxe, personalizable invitations and other wedding essentials. |
AUGUST 2022Minted Announces Direct From Artist, a Curated, Global Marketplace for Original Design Goods Minted, the premium design goods marketplace committed to empowering independent artists and artisans, today announced the launch of Direct From Artist—an evolution of Minted’s marketplace featuring unique products created by independent artists and makers from around the world. Starting with home decor, original art, and accent pieces, with gifts to come soon, Minted has thoughtfully curated an assortment of one-of-a-kind, original and small batch goods, available at a wide range of price points for the everyday and aspirational shopper. Featuring best-in-class international makers and meticulously-sourced and expertly-crafted objects, Direct From Artist positions Minted as a holistic design resource for the modern consumer where they can discover with ease the best in global art and home decor. |
MARCH 2022Minted Announces Founding of the First Annual Independent Artist Day on April 3 Minted, the premium design goods marketplace committed to discovering and fostering the world’s untapped creative talent, will commemorate 15 years of empowering artists with the founding of the first annual Independent Artist Day on April 3, 2022. Beginning today, Minted will host a week-long celebration of independent artists, honoring their contributions to the Minted creator economy and the arts at large. The festivities will culminate in the announcement of the winners of Minted’s Fearless Optimism Challenge, a creative open-call for design that demonstrates inspiration, strength and courage across art, textiles, and stationery. |
DECEMBER 2021Minted Finds Customers Crave a Return to Tradition This Holiday Season Minted, the premium design goods marketplace, today released new data that indicates Americans are eager to “finally” return to normal this holiday season. Minted’s data analytics team mined the text copy of hundreds of thousands of customer holiday cards sent from October through December 2021, and found that after nearly two years of social distancing, customers are seeking renewed connection with friends and family. |
NOVEMBER 2021Minted, the online marketplace for premium design goods, today announced the launch of a new collection featuring Disney and Pixar characters. Minted’s community of more than 16,000 independent artists now has the opportunity to reimagine beloved Disney and Pixar characters in their own artistic styles, a testament to Minted’s talented creative community. As a pioneer in design crowdsourcing, Minted will run ongoing design competitions for artists to submit their own unique interpretations of classic Disney and Pixar properties— including Mickey and Friends, Disney Princess, Frozen, Moana, Winnie the Pooh, Toy Story, and Cars. The collaboration features artisan-designed products, spanning art, gifts, stationery, and home decor, that are officially licensed by Disney. |
NOVEMBER 2021Minted Launches New Multimedia-Enhanced Holiday Cards with Free Coordinating Holiday Websites Minted, the premium design goods marketplace, today announced the launch of personalized Minted Holiday Websites, a first-of-its-kind innovation that integrates holiday cards with multimedia capabilities including video, photos, and text. Complimentary with a holiday card purchase at Minted, holiday websites are accessible to a sender’s friends and family by scanning a QR code printed on the card’s back. From sharing baby’s first steps to the teenagers’ choreographed music video, Minted Holiday Websites add depth and dynamism to a customer’s holiday greetings. As a digitally native company, Minted is excited to debut this new offering which brings the latest in innovation to the time-honored tradition of sending holiday cards. |
JULY 2021Minted Debuts Its First Furniture Line Exclusively At West Elm Minted, the marketplace that brings the best from independent artists and designers to consumers everywhere, and global design company West Elm today announced a collaboration that introduces artist-designed home furnishings exclusively to WestElm.com and West Elm stores nationwide. The Minted + West Elm furniture collection marks the first time Minted, the pioneer in crowdsourcing design, has expanded its reach into the world of furniture. The partnership builds upon the fine art collection that Minted has offered at West Elm since 2013, offering customers the opportunity to pair art and furniture from Minted’s independent artists. |
OCTOBER 2020Minted Tests First-Ever ‘Endless Assortment’ in Hard-Goods Retail Minted, the design marketplace that uses technology to bring the best in independent design to customers everywhere, today announced a partnership with The Michaels Companies, North America’s largest arts and crafts retail chain, to offer the first in-store ‘endless Minted assortment’ of hard goods in physical retail stores across the Northeast. The inventory-free model allows customers a revolutionary amount of choice and customization, combined with the immediacy and in-person expert service of physical retail. Customers choose from a vast selection of limited edition Minted artwork to be custom-made in the size and frame of their choice, in approximately 30 minutes. |
OCTOBER 2020Minted, the design marketplace that brings unique design from the best independent artists to consumers everywhere, today announced a collaboration with The Metropolitan Museum of Art. Eleven of Minted’s independent artists created holiday card and greeting card designs inspired by iconic works of art from The Met collection. A portion of every purchase will support The Met, which recently reopened its doors to the public, as well as the independent artists from Minted’s community who created the designs. |
SEPTEMBER 2020Minted Launches Notes of Gratitude Collection to Benefit World Central Kitchen Minted, the design marketplace known for bringing unique design from the best independent artists to consumers everywhere, today announced the launch of its Notes of Gratitude collection benefiting World Central Kitchen, a nonprofit organization that uses the power of food to heal communities and strengthen economies in times of crisis and beyond. As we collectively navigate these unprecedented times, Minted invites consumers to use the power of a handwritten note to express gratitude, send a message to a loved one, and journal your thoughts, all while supporting your local community. |
NOVEMBER 2019Minted Launches Personalized Gifts and Children’s Home Decor Minted, the design marketplace known for bringing unique design from the best independent artists to consumers everywhere, today announced the launch of personalized gifts and children’s decor, to expand on its stationery, art, and lifestyle businesses. Available in time for holiday shopping, the high-quality customizable gifts integrate trend-forward designs freshly sourced from Minted’s global artist community and are available for purchase at minted.com/gifts. |
JULY 2019Minted Launches Licensing Business, Bringing Unique, Independent Design to Products of All Kinds Minted, the design marketplace known for bringing unique design from independent artists to consumers everywhere, today announced the launch of its licensing business serving major retailers and brands who seek differentiated design. Two global leaders in consumer design - Samsung and method - have signed on as the first partners to tap into Minted’s design sourcing and predictive analytics platform. |
DECEMBER 2018Minted Announces $208 Million in Series E Funding from Permira Funds and T. Rowe Price Minted, the leading independent design company that brings unique, best-selling design to market at scale, today announced the closing of their $208 million Series E financing from the Permira funds as well as funds and accounts advised by T. Rowe Price Associates, Inc. The investments were led by Permira’s Brian Ruder, Co-Head of Technology and Partner, and T. Rowe Price Associates, Inc.’s Henry Ellenbogen, portfolio manager of T.Rowe Price New Horizons Fund. Minted plans to use the financing to expand into new channels and reach more consumers. |
NOVEMBER 2017Minted Introduces First-Ever In-Home Portrait Photography Service with Photo-Op Minted, the marketplace of independent artists, today announces the launch of Photo-Op, the first ever on-demand, in-home, affordable portrait photography service. With the touch of a button, anyone can organize a photo shoot at the time and location of their choosing, and work with Minted photo retouchers and stylists to incorporate their new photos into the perfect holiday card. Starting at $100, customers can book a 30-minute in-person session with one of Minted's independent portrait photographers, at home or at a location of their choice. Inspired by the growing on-demand lifestyle and the service-assisted shopping that customers crave, Photo-Op is a complete departure from booking a service with a traditional photo studio. |
MARCH 2017Minted Launches the Minted 50: 50 Days of Spontaneous Creativity Minted, the global marketplace of independent artists, today announced the launch of the Minted 50, a series of 50 creative projects produced on 50 consecutive days by 50 artists and creatives. Celebrating creativity in the everyday, each project will be spontaneous and completed within the course of one day. At the end of 50 days, all of the projects will be exhibited at the gallery of Van’s General Store in New York City, and auctioned off to benefit RxArt, a nonprofit organization whose mission is to help children heal through the extraordinary power of visual art. |
DECEMBER 2016Minted, an online design marketplace that connects consumers with independent artists, today released findings that the presidential election has noticeably impacted the types of holiday cards consumers are sending this year. Minted takes a data-driven approach to designing products and identifying consumer trends. The company crowdsources stationery, art, and home decor from 10,000 independent artists through monthly competitions and analyzes millions of consumer votes using proprietary algorithms to determine which products to sell. |
JULY 2016Pottery Barn Kids and PBteen Debut Exclusive Wall Art Collection by Minted Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. portfolio of brands, in partnership with Minted, the design marketplace that connects consumers with the world’s best artists, today launched a new product collaboration featuring wall art created by Minted’s community of independent artists designed for nursery, kid and teen rooms. The winning artwork, available today at Pottery Barn Kids and PBteen is the result of the “Minted x Pottery Barn Kids x PBteen Wall Art Challenge” that launched February 2016. More than 7,300 works of art were submitted by artists around the globe through Minted's unique crowdsourcing platform, resulting in 55 winning pieces to be sold at Pottery Barn Kids and PBteen. |
MAY 2016Minted Launches San Francisco Pop-Up, Minted Local Minted, the global marketplace of independent artists known for the quality of its curated designs, today opened its first brick-and-mortar store, Minted Local. Minted Local celebrates and brings to life the company's mission to enable the creative independence of consumers and artists alike. The pop-up, located at 222 Grant Avenue in San Francisco’s Union Square shopping district, will be open through October 2016 and feature art, home goods, and stationery from Minted’s community of independent artists and designers, with a strong focus on the work of regional California artists, including original art and one-of-a-kind decorative items for the first time in Minted’s history. |
MAY 2016Minted Launches Minted Wholesale Minted Wholesale enables small boutiques and large retailers, alike, to sell stationery, art, and home decor designed by Minted’s community of thousands of independent artists. All products are manufactured by Minted, which is known for its exacting quality standards, innovative product formats, and use of luxe materials. |
MARCH 2016Minted Acquires Home Décor Design Site, Guildery Minted, the design marketplace that connects consumers with the world’s best independent artists, today announced its acquisition of Guildery, a destination site enabling designers and consumers to create and customize fabrics and home decor. Minted entered into the $100 billion home decor market in August 2015, with the introduction of Minted Home, which since the time of launch has grown from 40,000 to more than 80,000 unique SKUs. Minted’s community of independent artists around the world creates textile designs that Minted manufactures on-demand to produce high-quality pillows, curtains, table linens, lampshades, and more. The addition of Guildery marks Minted’s commitment to expanding its home decor business. |
AUGUST 2015Minted, the design marketplace that connects consumers with the world’s best artists, today announced its expansion into home decor with the launch of Minted Home. Minted serves the $100 billion home market differently than traditional retailers, sourcing textile designs from independent artists around the world and manufacturing them on-demand into high-quality pillows, curtains, table linens, and other home goods when consumers place orders. Minted Home is the third business for Minted, which already operates Minted Stationery and Minted Art. |
JULY 2015Minted Expands into Digital Content Business Minted, the design marketplace that connects consumers with the world’s best artists to make one-of-a-kind goods, today announced its first foray into the digital content business. Building on the success of its curated, crowd sourced business model, the company will begin enabling the creation and delivery of digital content through invitations and websites along with its physical goods – stationery and art. As part of this expanded offering, Minted has acquired Hitched Up, a Kansas City-based wedding websites provider, which will re-launch today under the Minted name and integrate with other relevant products. |
OCTOBER 2014Minted, the curated marketplace that connects consumers with the world's best designers, is building on the success of its stationery and art businesses and today announcing its expansion into textiles and a new storefront model. To support the growth of the business, Minted has raised $38 million in a round led by Norwest Venture Partners, with participation by Technology Crossover Ventures. |
OCTOBER 2013Design Marketplace Minted Raises $41 Million in its Series C Financing Minted announced today that it raised $41 million in its Series C financing, led by Technology Crossover Ventures. Allen & Company and existing investor Benchmark Capital both participated as investors in this round. Kevin and Julia Hartz, Co-Founders of Eventbrite, are among the angels who participated in the Series C round, joining Minted angels that include Marissa Mayer, Jeremy Stoppelman, and many others. |
OCTOBER 2013Minted Announces its First Major Retail Partnership, Crowd-Sources Wall Art Collection for West Elm Minted crowd-sources works from its global artist community in a special wall art challenge. The 25 winning framed art prints are now for sale at West Elm stores and on westelm.com. |
SEPTEMBER 2013Minted Introduces the World’s First Foil-Pressed Holiday Photo Cards Minted (http://www.minted.com), the global design community and e-commerce site, today introduced first-of-their-kind foil-pressed photo holiday cards. Hand-pressed with real gold and silver foil, these cards are exclusively available at Minted. |
SEPTEMBER 2013Minted launched 550 new holiday card designs sourced from its 6th annual holiday card challenge. A record-breaking 3,348 submissions were received in this year’s ‘Oh What Fun’ holiday card challenge, beating 2012’s previous record of 2,641 submissions. |
SEPTEMBER 2013Minted Launches Exclusive, Real Foil Pressed Birth Announcements Minted’s exclusive process hand-presses real gold or silver foil onto photo cards, interweaving a shiny and luxurious foil design with the printed photograph. All of the designs will be offered in a choice of gold or silver foil and customers will also have a choice of a range of digital color palettes underneath the foil stamp. |
MARCH 2013Minted Introduces Letterpress Wedding Stationery Minted launched a range of luxurious new printing options for its wedding customers. Minted’s unique, indie designs are now available letterpressed and also on a paper the company is calling “Museum Board”, an unbendable paper made from fusing three sheets of paper together. |
JANUARY 2013Minted launched premium save the date magnets and a first-of-its-kind line of die-cut Silhouette save the dates. The nine specialty Silhouette shapes — including wave scallop, dotted scallop, tag, classic frame, and curved frame — accentuate the designs sourced from Minted’s community of thousands of independent designers. |
NOVEMBER 2012Minted Launches Julep, a New Design and Lifestyle Blog Introducing Julep (http://www.minted.com/julep), a lifestyle blog dedicated to helping the busy, design-savvy woman create beauty all around her. Julep content is created by prominent lifestyle bloggers and Minted’s community of independent designers, artists, and stylists. |
NOVEMBER 2012Minted Saves Shoppers Time with the World’s First Free Holiday Cards Address Assistant Minted launched Address Assistant, the first free address collection and printing service for holiday card shoppers. The service saves time for busy shoppers during the holiday rush. Minted’s Address Assistant prints recipient addresses on your holiday card envelopes. |
OCTOBER 2012Minted Launches the World’s First Collection of Chic, Indie-Designed Party Decor Introducing the first-of-its-kind, a line of chic party decor suites for holiday parties, birthdays, baby showers, and a variety of other occasions. Decor items are available as tastefully coordinated decor suites. |
OCTOBER 2012Minted Creates Triple-Thick™ Luxury Holiday Photo Cards Printed on exclusive paper three times as thick as the company’s already luxurious signature paper, Minted’s Triple-Thick™ paper resembles museum board and is the first of its kind available for online orders of photo holiday cards and birth announcements. |
AUGUST 2012Minted Launches Unique Birth Announcement Shapes For the first time, Minted will offer nine die-cut shapes, including tag, wave scallop, scalloped circle, dotted scallop, classic frame, and curved frame. The exclusive shapes are available at Minted.com’s birth announcements store as an upgrade, starting at $2.48 per card. |
MAY 2012Minted Launches Art Business, Builds on Success in Crowd-Sourcing Design for Stationery Minted, the global design community and e-commerce site, today launches its art prints business, the company's first major step beyond stationery in leveraging the talent of its community of independent designers. The unique, limited edition, accessibly priced artwork was unveiled at an intimate party hosted by CEO/Founder Mariam Naficy at her San Francisco home on Wednesday night. |
MAY 2012Minted Celebrates Community, Curation, and Charity With Launch of Art Prints 50 percent of the proceeds from May and December sales of Minted's children's and nursery art, and a portion of the proceeds for the remainder of the year, will benefit Every Mother Counts in support of its advocacy and mobilization campaign to increase support for maternal mortality reduction globally. |
NOVEMBER 2011Minted Raises Series B Round from Benchmark Capital Minted (www.minted.com), the global design community and e-commerce site, today announced that it has completed a $5.5 million Series B round of venture funding led by Peter Fenton of Benchmark Capital, with IDG Ventures and Menlo Ventures also participating. The new capital, which adds to Minted’s Series A funding from IDG in 2008, will be used to enhance recruiting efforts and to support growth opportunities, starting with new product lines. |
OCTOBER 2010Minted.com Names Niniane Wang as Chief Technology Officer Minted.com, the leading design community and stationery retailer, today named Niniane Wang its Chief Technology Officer. Wang, who previously led engineering teams at Google and Microsoft, will report to Founder & CEO Mariam Naficy. |
JUNE 2010Minted Launches Personal Stationery Design Challenge With Celebrity Interior Designers Minted recruits three of the country's most renowned interior designers - Martha Angus, Orlando Diaz-Azcuy, and Jay Jeffers - as inspiration for and judges in their first-ever personal stationery design challenge. |
JULY 2009Minted Unveils Winners From the 2009 Holiday Photo Card Design Challenge Minted has announced the winners of its 2009 Holiday Photo Card Design Challenge, its biggest design competition yet. 651 designs were entered, 50,000 votes were cast, and over $8,000 was awarded in prizes. |
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May 2023 - Town & Country5 Ways to Incorporate Personalized Details into Your Wedding |
March 2023 - VogueMinted Helps Create Wedding Invitations That Feel Like an Extension of One’s Personal Brand |
November 2022 - The New York Times |
October 2022 - People |